MINT&BERRY 

MINT&BERRY

Digital and printed branding for the Zalando fashion brand

Digital and printed branding for the Zalando fashion brand

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WHEN

2012 - 2015

 

 
WHERE

zLabels

 


FIELD

Branding, UX & UI

Mint&berry belongs to the zLabels portfolio of fashion brands, the company itself is owned by Zalando. During my time at zLabels I could work as art director and UX/UI designer in the marketing team, curating the digital and printed communication of the label.

Here you can find a selection of my work for mint&berry.

 

My tasks in details

 

  • Concept and visul design of the online shop
  • Design of seasonal campaigns (digital and print)
  • Social media
  • Packaging
  • Public events
  • Press communication

 

Online shop for the AW 15-16 Campaign

The Ice Cream Market event

The Ice Cream Market’s aim was to rise the brand awareness for mint&berry on the German market. It consisted of a series of ice-cream related events that took place in Summer 2015 in several main cities in the country.

 

THE OFFER

The events came from a cooperation between the brand and the blogs Stil in Berlin and This is Jane Wyne.

The entrance was free and the users were invited to taste artisanal ice cream while discovering the new mint&berry collection. Customers could try samples and buy online at the brand’s corner, there Zalon professional stylists would advise and help for free.

 Several entertainment activities took place, including live music and a piñata-based Instagram give-away.

The Ice Cream Market went online with a dedicated landing page and took place in Berlin, Hamburg, Cologne and Munich.

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The CI of the event and the landing page

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Lookbook SS15 & press event material

Packaging design: shoebox and wrapping paper 

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Marina Caramagno   |   marina.caramagno@gmail.com   +49 15229235576