2012 - 2015
Branding, UX & UI
Mint&berry belongs to the zLabels portfolio of fashion brands, the company itself is owned by Zalando. During my time at zLabels I could work as art director and UX/UI designer in the marketing team, curating the digital and printed communication of the label.
Here you can find a selection of my work for mint&berry.
The Ice Cream Market’s aim was to rise the brand awareness for mint&berry on the German market. It consisted of a series of ice-cream related events that took place in Summer 2015 in several main cities in the country.
The events came from a cooperation between the brand and the blogs Stil in Berlin and This is Jane Wyne.
The entrance was free and the users were invited to taste artisanal ice cream while discovering the new mint&berry collection. Customers could try samples and buy online at the brand’s corner, there Zalon professional stylists would advise and help for free.
Several entertainment activities took place, including live music and a piñata-based Instagram give-away.
The Ice Cream Market went online with a dedicated landing page and took place in Berlin, Hamburg, Cologne and Munich.